Privacy Policy
Effective Date: March 28, 2026
1. Introduction
Active Digital Marketing ("we," "us," or "our") respects the privacy of our clients, website visitors, and users of our services. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at thisisactive.digital, use our marketing services, or interact with our digital platforms. Please read this policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access our website or use our services.
2. Information We Collect
We may collect information about you in a variety of ways. The information we may collect includes:
Personal Data: Name, email address, phone number, business name, website URL, mailing address, and other contact information you voluntarily provide to us when you fill out forms, contact us, or engage our services.
Business Data: Information about your business operations relevant to the marketing services we provide, including advertising account access, website analytics, customer relationship management (CRM) data, call tracking records, and advertising performance metrics.
Automatically Collected Data: When you visit our website, we may automatically collect certain information including your IP address, browser type, operating system, access times, pages viewed, and the referring URL.
Advertising Platform Data: When you authorize us to manage your advertising accounts (including but not limited to Google Ads, Meta Ads, and other platforms), we access campaign performance data, audience insights, and conversion metrics solely for the purpose of managing and optimizing your campaigns.
3. How We Use Your Information
We use the information we collect for the following purposes:
To provide, operate, and maintain our marketing services on your behalf. To manage your advertising campaigns across platforms including Google Ads, Meta (Facebook and Instagram), and other digital channels. To analyze campaign performance, generate reports, and provide strategic recommendations. To communicate with you about your account, services, and project updates. To manage your CRM system (GoHighLevel) including lead tracking, pipeline management, automated communications, and appointment scheduling. To monitor and respond to reviews on your Google Business Profile. To track and analyze phone call data through call tracking services for the purpose of lead attribution and campaign optimization. To create, publish, and manage content on your website and social media accounts. To improve our website and services. To comply with legal obligations.
4. Third-Party Services and Data Sharing
We may share your information with third parties only in the following circumstances:
Service Providers: We use third-party tools and platforms to deliver our services, including but not limited to Google Ads, Meta Ads Manager, GoHighLevel, CallRail, Webflow, Ahrefs, Google Search Console, Google Business Profile, and Anthropic (Claude AI). These providers have their own privacy policies and data handling practices.
Advertising Platforms: When managing your advertising campaigns, your business data (not personal consumer data) is processed through Google and Meta's advertising systems in accordance with their respective platform policies.
AI Processing: We use artificial intelligence tools (including Anthropic's Claude) to analyze marketing data, generate content, and provide strategic recommendations. Data processed through AI systems is used solely for the purpose of delivering services to you and is not shared with other clients or used for purposes unrelated to your account.
Legal Requirements: We may disclose your information if required by law, court order, or governmental regulation, or if we believe disclosure is necessary to protect our rights, your safety, or the safety of others.
We do not sell, rent, or trade your personal information to third parties for their own marketing purposes.
5. Data Retention
We retain your information for as long as your account is active or as needed to provide you services. Upon termination of our service agreement, we will retain your data for a reasonable period to allow for data export and transition. After that period, your data will be securely deleted from our systems. Campaign performance data may be retained in anonymized or aggregated form for internal analytics purposes.
6. Data Security
We implement appropriate technical and organizational measures to protect your information, including encrypted connections (SSL/TLS), secure API authentication, access controls, and secure storage of credentials. However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.
7. Your Rights and Choices
Depending on your jurisdiction, you may have the following rights regarding your personal information:
The right to access, correct, or delete your personal data. The right to withdraw consent for data processing. The right to data portability. The right to object to or restrict certain data processing. The right to opt out of automated decision-making.
To exercise any of these rights, please contact us using the information provided below.
8. California Privacy Rights (CCPA)
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA). You have the right to know what personal information we collect, the right to request deletion of your personal information, and the right not to be discriminated against for exercising your privacy rights. We do not sell personal information as defined under the CCPA.
9. Cookies and Tracking Technologies
Our website may use cookies, web beacons, and similar tracking technologies to enhance your browsing experience and collect usage data. You can control cookies through your browser settings. Disabling cookies may affect the functionality of our website.
10. Children's Privacy
Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected personal information from a child, we will take steps to delete that information.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the updated policy on our website with a revised effective date. Your continued use of our services after any changes constitutes your acceptance of the updated policy.
12. Contact Us
If you have questions or concerns about this Privacy Policy or our data practices, please contact us at:
Active Digital Marketing
Las Vegas, NV
Website: thisisactive.digital
Email: daniel@thisisactive.digital