Tiny Heirloom Case Study
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client
Tiny Heirloom
service
Website Development & Conversion Strategy
year
2025
The Challenge & Strategic Approach
Tiny Heirloom came to us with a common problem among premium manufacturers: their digital presence didn't match their product quality. They had a website that looked decent but functioned as a static brochure. No lead qualification. No price transparency strategy. No scalable content architecture.
The core challenge wasn't aesthetic—it was mechanical. They needed a system that could establish luxury brand credibility within 5 seconds of landing, qualify leads before they ever reach sales, scale content production without breaking design or performance, control price transparency strategically, and compound SEO value over years.
The through-line was always the same: build the machine once, then let the CMS and structure do the heavy lifting for years.
We enforced three non-negotiables throughout the entire build:
Structure First, Then Styling, Then Logic. Every time we tried to skip ahead, it created bugs, rework, or fragile DOM assumptions. DOM and CMS wiring first. Class system and layout second. Interactions and JavaScript last.
Naming Conventions That Scale. We treated class names and wrappers like an API. If the names are sloppy, the site becomes unmaintainable fast. This project was designed to grow.
No Junk Code. No random nested wrappers. No one-off classes that only exist to patch a spacing issue. No unclear logic in JS. Everything had to be understandable 6 months later without explanation.
Systems Delivered & Results
We didn't build a website. We built a conversion system that happens to look premium.
Tiny Home Configurator
The spine of the entire lead capture strategy. Users customize a base model section by section with live price updates. Text-based first for speed and simplicity, with a clear upgrade path to visual UI later. Most teams burn months on visuals while the funnel leaks—we shipped what converts first.
Quote Unlock & Price Gating
People want the price breakdown. We want the lead. Show live running total during customization, hide full breakdown until contact submission, then reveal complete detail including estimated tax and tags. This increases form completion, filters tire-kickers, and delivers sales a qualified lead who's already mentally invested.
Instagram-Style Gallery
Click image, fullscreen modal opens, navigate through images without closing, swipe and keyboard support, auto-crop to 1:1 grid. CMS-powered for SEO and easy uploads. Tag filtering via multi-reference field. Pagination planned for performance at scale.
Blog as SEO Engine
CMS listing with clean grid previews. Template layout inspired by editorial pacing. Related Posts 3-card grid to keep users moving. 600-1000 word build descriptions as the content standard. Built for reading flow, authority, internal linking, and time on site.
FAQ System with Real CMS Logic
Not a fake accordion. Category grid, native Webflow Search element, individual FAQ article pages. Modeled after enterprise help centers for credibility.
Navigation System
GSAP mega-menus with mouse tracking for gradient effects, staggered reveal animations, mobile touch device detection, and dropdown debugging for seamless UX across devices.
GHL Integration
Webflow forms connected directly to GoHighLevel CRM via webhook automation for instant lead capture and pipeline assignment.
Hours Invested:
285-300 hours across architecture, configurator build, gallery system, blog engine, FAQ system, SEO polish, and QA cycles.
The Result:
A conversion machine that qualifies leads, captures intent, scales content, and maintains itself—built to compound value for years.
Visit the website today at https:/tinyheirloom.com
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